What's the secret?

The key lies in the ability to synchronise users' numbers from a database list with the formats used by their mobile handsets.

Incorporating Key2Cell's patent-pending Dynamic Cell-phone Profiling (DCP) which overcomes the confusion of multiple XMS and video standards on different handsets and the technology barriers that these create. The DCP is then built into an integrated platforms that provides you with all the tools you need to initiate and execute a mobile advertising campaign including:

• Message design
• Multi-formatting
• Cell phone identification
• Distribution management

With seven main variants of SMS, EMS, MMS and streaming video in common usage, the role of DCP is to identify the messaging options supported on each handset and select the optimum standard for the specific message to be distributed.

For example, a number may be assigned to a Nokia 6021. This supports only MMS 1.0 for creating, receiving, editing, and sending videos and pictures with AMR voice clips. So a message sent in MMS 2.0, 3.0 or 4.0 format is destined to fail.

But by using Key2Cell DCP the MMS 1.0 format would automatically be selected resulting in an ad distribution successfully accomplished.